The global consumer industry experienced a 48% rise in company filings mentions of metaverse in Q2 2023 compared with the previous quarter, with the highest share accounted for by Coca-Cola, according to GlobalData’s analysis of over 47 consumer company filings. GlobalData’s Impact of the Metaverse on the Consumer Goods Industry – Thematic Intelligence report identifies the leading digital transformation efforts from consumer goods companies in the metaverse theme with the help of case study insights. It provides the latest data on the metaverse theme within the consumer goods sector. Buy the report here.
Notably, metaverse was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of individualism & expression and ecommerce, according to GlobalData.
Of the top leading companies in the consumer industry, Coca-Cola had the greatest increase in references for metaverse in Q2 2023, compared with the previous quarter. GlobalData identified one metaverse-related sentences in the company's filings and an increase of 100% in Q2 2023 compared with Q2 2022.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for metaverse in Q2 2023 was .
For further understanding of GlobalData's Impact of the Metaverse on the Consumer Goods Industry – Thematic Intelligence buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.
