The global consumer industry experienced a 47% drop in company filings mentions of social media in Q2 2023 compared with the previous quarter, with the highest share accounted for by Coty with 1000% year-on-year increase, according to GlobalData’s analysis of over 242 consumer company filings. GlobalData’s Social Media in Consumer Goods – Thematic Intelligence report assesses how social media impacts the consumer goods value chain, who the current key players are and the main trends shaping the social media theme. Buy the report here.
Notably, social media was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of advanced materials and Covid-19, according to GlobalData.
Of the top leading companies in the consumer industry, Coty had the greatest increase in references for social media in Q2 2023, compared with the previous quarter. GlobalData identified 11 social media-related sentences in the company's filings - 1% of all sentences - and an increase of 1000% in Q2 2023 compared with Q2 2022. Compagnie Financiere Richemont’s mentions of social media rose by 400% to 10 and Reckitt Benckiser Group’s by 100% to 7 and China Resources Beer (Holdings)’s by 100% to 4 and Deckers Outdoor’s by 300% to 4.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for social media in Q2 2023 was 97.
For further understanding of GlobalData's Social Media in Consumer Goods - Thematic Intelligence buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.
