Iced/rtd coffee drinks inflation in the US stood at -0.080% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 57 iced/rtd coffee drinks SKUs from companies such as Starbucks, International Delight and La Colombe that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Hannaford offered lowest prices of the total SKUs within the iced/rtd coffee drinks category from April through June 2023, followed by Wegmans and Target. According to the analysis, the price range of $5 and below was the most competitive, with 34 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Hannaford had greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in the US in Q2 2023.

Analysis of the quarterly price data showed that Hannaford offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mocha and instant as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 11.7% lower than the average price of a iced/rtd coffee drinks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Hannaford, Wegmans, Target, Coborns Delivers and Walgreen. According to the analysis, Walgreen had the lowest average unit price, while the retailer with the widest product assortment was Hannaford.

The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Hannaford, Wegmans and Target stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp iced/rtd coffee drinks market in the US, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the US iced/rtd coffee drinks market, buy the report here.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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