Liqueurs inflation in the UK stood at 0.003% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 823 liqueurs SKUs from companies such as Briottet, Baileys and Volare that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Drinks Direct offered lowest prices of the total SKUs within the liqueurs category from April through June 2023, followed by Drinks Direct and Spirit Store. According to the analysis, the price range of $20 and $50 was the most competitive, with 538 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Drinks Direct had greatest share of lowest prices for individual SKUs in liqueurs in the UK in Q2 2023.

Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 40% alcohol and 35% alcohol as the most popular (by number of SKUs) liqueurs variants. These were priced 2.79% lower than the average price of a liqueurs SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Drinks Direct, The Bottle Club, Gerrys, Spirit Store and Bestway. According to the analysis, Iceland had the lowest average unit price, while the retailer with the widest product assortment was Drinks Direct.

The report brings attention to the intricate pricing dynamics within the liqueurs market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, The Bottle Club, Drinks Direct and Spirit Store stood out as prominent e-retailers, providing competitive pricing for a substantial number of liqueurs SKUs. However, to comprehensively grasp liqueurs market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK liqueurs market, buy the report here.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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