Iced/rtd coffee drinks inflation in India stood at 0.002% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 17 iced/rtd coffee drinks SKUs from companies such as Nescafé, Zago and Landessa that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Big Basket offered lowest prices of the total SKUs within the iced/rtd coffee drinks category from April through June 2023, followed by Natures Basket and Jiomart. According to the analysis, the price range of $5 and below was the most competitive, with 16 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Big Basket had greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in India in Q2 2023.
Analysis of the quarterly price data showed that Jiomart offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed coffee and vanilla as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 44.12% higher than the average price of a iced/rtd coffee drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Big Basket, Natures Basket, Jiomart, and . According to the analysis, Natures Basket had the lowest average unit price, while the retailer with the widest product assortment was Big Basket.
The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Big Basket, Natures Basket and Jiomart stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp iced/rtd coffee drinks market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India iced/rtd coffee drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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