Carbonates inflation in the Ukraine stood at 0.040% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 279 carbonates SKUs from companies such as Pepsi-Cola, Coca-Cola and Schweppes that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Takfur offered lowest prices of the total SKUs within the carbonates category from April through June 2023, followed by Metro and MegaMarket. According to the analysis, the price range of $5 and below was the most competitive, with 222 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Takfur had greatest share of lowest prices for individual SKUs in carbonates in the Ukraine in Q2 2023.
Analysis of the quarterly price data showed that Eko Market offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed caffeine included/standard and 0% sugar & 0 calories as the most popular (by number of SKUs) carbonates variants. These were priced 61.81% higher than the average price of a carbonates SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Takfur, Metro, Eko Market, MegaMarket and . According to the analysis, MegaMarket had the lowest average unit price, while the retailer with the widest product assortment was Takfur.
The report brings attention to the intricate pricing dynamics within the carbonates market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Takfur, Metro and MegaMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of carbonates SKUs. However, to comprehensively grasp carbonates market in the Ukraine, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the the Ukraine carbonates market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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