Iced/rtd coffee drinks inflation in the UK stood at -0.020% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 62 iced/rtd coffee drinks SKUs from companies such as Starbucks, Arctic Coffee and Costa that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Bestway offered lowest prices of the total SKUs within the iced/rtd coffee drinks category from April through June 2023, followed by Tesco and ASDA. According to the analysis, the price range of $5 and below was the most competitive, with 60 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Bestway had greatest share of lowest prices for individual SKUs in iced/rtd coffee drinks in the UK in Q2 2023.

Analysis of the quarterly price data showed that no discounts were offered for iced/rtd coffee drinks category by the retailers tracked by GlobalData. Among variants, the tracker revealed caramel; latte and cafe latte as the most popular (by number of SKUs) iced/rtd coffee drinks variants. These were priced 9.4% lower than the average price of a iced/rtd coffee drinks SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Bestway, Tesco, Morrisons, ASDA and Holland And Barrett. According to the analysis, Holland And Barrett had the lowest average unit price, while the retailer with the widest product assortment was Bestway.

The report brings attention to the intricate pricing dynamics within the iced/rtd coffee drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Bestway, Tesco and ASDA stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd coffee drinks SKUs. However, to comprehensively grasp iced/rtd coffee drinks market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK iced/rtd coffee drinks market, buy the report here.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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