Still wine inflation in the UK stood at -0.770% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 1912 still wine SKUs from companies such as Barefoot, Casillero Del Diablo and Hardys that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Tesco offered lowest prices of the total SKUs within the still wine category from April through June 2023, followed by The Bottle Club and Drinks Direct. According to the analysis, the price range of $5 and $10 was the most competitive, with 658 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Tesco had greatest share of lowest prices for individual SKUs in still wine in the UK in Q2 2023.

Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed sauvignon blanc and chardonnay as the most popular (by number of SKUs) still wine variants. These were priced 43.18% lower than the average price of a still wine SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Tesco, The Bottle Club, Drinks Direct, ASDA and Ocado. According to the analysis, B&M had the lowest average unit price, while the retailer with the widest product assortment was Tesco.

The report brings attention to the intricate pricing dynamics within the still wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Tesco, The Bottle Club and Drinks Direct stood out as prominent e-retailers, providing competitive pricing for a substantial number of still wine SKUs. However, to comprehensively grasp still wine market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK still wine market, buy the report here.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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