Iced/rtd tea drinks inflation in India stood at 0.060% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 12 iced/rtd tea drinks SKUs from companies such as Brewhouse, Toyo Kombucha and Zago that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Big Basket offered lowest prices of the total SKUs within the iced/rtd tea drinks category from April through June 2023, followed by Jiomart and Natures Basket. According to the analysis, the price range of $5 and below was the most competitive, with 10 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Big Basket had greatest share of lowest prices for individual SKUs in iced/rtd tea drinks in India in Q2 2023.
Analysis of the quarterly price data showed that Big Basket offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed lemon and 0% sugar; pineapple as the most popular (by number of SKUs) iced/rtd tea drinks variants. These were priced 70.03% higher than the average price of a iced/rtd tea drinks SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Big Basket, Jiomart, Natures Basket, and . According to the analysis, Big Basket had the lowest average unit price, while the retailer with the widest product assortment was Big Basket.
The report brings attention to the intricate pricing dynamics within the iced/rtd tea drinks market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Big Basket, Jiomart and Natures Basket stood out as prominent e-retailers, providing competitive pricing for a substantial number of iced/rtd tea drinks SKUs. However, to comprehensively grasp iced/rtd tea drinks market in India, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the India iced/rtd tea drinks market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
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