Sparkling wine inflation in the UK stood at 0.220% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2023, GlobalData monitored the pricing of 754 sparkling wine SKUs from companies such as Moët & Chandon, Veuve Clicquot and Bollinger that were sold by e-retailers. Buy the report here.

Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that The Bottle Club offered lowest prices of the total SKUs within the sparkling wine category from April through June 2023, followed by Drinks Direct and Ocado. According to the analysis, the price range of $50 and $100 was the most competitive, with 180 SKUs.

The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, The Bottle Club had greatest share of lowest prices for individual SKUs in sparkling wine in the UK in Q2 2023.

Analysis of the quarterly price data showed that 365 Drinks offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed 12% alcohol; brut and 11% alcohol; prosecco as the most popular (by number of SKUs) sparkling wine variants. These were priced 17.45% higher than the average price of a sparkling wine SKU.

Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were The Bottle Club, Drinks Direct, Ocado, 365 Drinks and Tesco. According to the analysis, B&M had the lowest average unit price, while the retailer with the widest product assortment was The Bottle Club.

The report brings attention to the intricate pricing dynamics within the sparkling wine market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, The Bottle Club, Drinks Direct and Ocado stood out as prominent e-retailers, providing competitive pricing for a substantial number of sparkling wine SKUs. However, to comprehensively grasp sparkling wine market in the UK, continuous tracking of SKU pricing over time is necessary.

For a more detailed analysis of pricing trends in the the UK sparkling wine market, buy the report here.

GlobalData

GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

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