All articles by Simon Creasey
Simon Creasey
Advances in automation – drinks companies speed up spending
Drinks manufacturers are stepping up their investment in automation to drive efficiency, tackle labour shortages and help meet ESG goals. Simon Creasey explores.
The growing US thirst for functional soda
US demand for healthier sodas is buoyant. Simon Creasey looks at what’s driving the category and weighs up its prospects.
Can drinks brands monetise the metaverse?
Drinks companies are venturing into the metaverse but to what extent will their marketing experiments result in real returns?