All articles by Jens Kastner
Jens Kastner
Flavour first – the importance of innovation for alcohol-free brands
The market for alcohol-free drinks is on the rise but taste remains critical to convince more consumers. Jens Kastner looks at how brands are innovating to try to grow their audience.
How energy crisis and inflation are hitting Germany’s beer market
After a challenging 2022 for those operating in Germany’s beer market, the picture hardly looks more promising next year.