Following the news that The Boston Beer Co is to enter the cannabis-infused beverage segment in Canada, Just Drinks considers the opportunities (and threats) that THC could present to multinational alcohol brand owners.
How much attention should alcohol brand owners pay to cannabis?
Following the news that The Boston Beer Co is to enter the cannabis-infused beverage segment in Canada, Just Drinks considers the opportunities (and threats) that THC could present to multinational alcohol brand owners.