The global consumer industry experienced a 35% drop in company filings mentions of comfort & uncertainty in Q2 2023 compared with the previous quarter, with the highest share accounted for by Kimberly-Clark with 100% year-on-year increase, according to GlobalData’s analysis of over 148 consumer company filings. Comfort & uncertainty is one of the eight mega-trends in GlobalData TrendSights framework, and is analysed by sector such as packaged food and hot & soft drinks, region and innovation in GlobalData’s Comfort and Uncertainty – Consumer TrendSights Analysis report. Buy the report here.
Notably, comfort & uncertainty was one of the most frequently referenced themes in Q2 2023, ranking highest in terms of mentions, ahead of cyber insurance and sensory & indulgence, according to GlobalData.
Of the top leading companies in the consumer industry, Kimberly-Clark had the greatest increase in references for comfort & uncertainty in Q2 2023, compared with the previous quarter. GlobalData identified four comfort & uncertainty-related sentences in the company's filings - 0.3% of all sentences - and an increase of 100% in Q2 2023 compared with Q2 2022. J.M. Smucker’s mentions of comfort & uncertainty rose by 100% to 3 and Chow Tai Fook Jewellery Group’s by 100% to 2 and Clorox’s by 100% to 2 and Constellation Brands’s by 100% to 2.
GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for comfort & uncertainty in Q2 2023 was 149.
For further understanding of GlobalData's Comfort and Uncertainty – Consumer TrendSights Analysis, 2022 buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.
